Levis Strauss Acquires Beyong Yoga And Enters The Active Segment

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Athletic and lifestly apparell brand Beyond Yoga will now become part of Levis Strauss. The company is going to be acquired by Levis and they plan to significantly expand the brand. The transaction is expected to complete in the fourth quarter of 2021.

Levi Strauss CEO Chip Bergh said the acquisition establishes the company’s presence in the fast-growing activewear segment, “with a brand with tremendous growth potential.”

“Beyond Yoga’s values-led approach to business, centered on inclusivity and authenticity, makes it a natural fit to our company portfolio.”

Philip Treacy - Designer Behind Balenciaga's Haute Couture Fall 2021 lampshade hats

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For Balenciaga's haute couture 2021 collection Demna Gvasalia honored Cristobal Balenciaga's love for hats. To do that he worked with Irish award-winning Haute Couture milliner Philip Treacy. Treacy's eye-catching hats have been worn by celebrites like Dutchess of Cornwell, Madonna, Lady Gaga, Sarah Jessica Parker and many more.

In 1991, aged 23, Treacy got his "big break" when asked by Karl Lagerfeld to come to the Chanel showrooms in Paris for what was to be the start of a long-term working relationship. In this collection Gvasalia kept in mind the young audience but maintained Cristobal Balenciaga's extravagance.

 

What's New? Secret Project by Vetements

Photo: Vetements

Photo: Vetements

Zurich-based fashion brand Vetements led by brothers Demna and Guram Gvasalia announced new "secret project" by Vetements with the creation of new [instagram ][1]account. Teaser video featured on the new instagram account is showing big cities, scan codes, new machinery, new reality. Accordiing to fashion source the new, as-yet-unnamed brand will take its inspiration from traditional menswear and sartorial tailoring, but will cater to all genders. Defining the label’s purpose, the release further described it as “a brand without a logo, but recognizable from far away. A brand that doesn`t exist, but is missed already. A brand from tomorrow, that is based on yesterday, on today.” [1]: https://www.instagram.com/vetements_secret_project/

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Produce, Use, Reuse With Cyclon Running Shoe by On.

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The Cyclon Project by On is On! Hoping to make textile industry a little greener performance company On will exchange your shoes for a new pair once you wear out the old.

The brand was founded in Zurich in 2010. “We are on the way to eventually designing and producing all our products in a circular way and Cyclon is the first step in this direction,” said Viviane Gut, head of sustainability at On, at the Sustainable Fashion Summit 2021 of the Dfv Mediengruppe.

The ‘Walk a Mile in My Shoes’ by Idris and Sabrina Elba x Christian Louboutin

Image: courtesy of Christian Louboutin, Idris and Sabrina Elba

Image: courtesy of Christian Louboutin, Idris and Sabrina Elba

Footwear designer Christian Louboutin collaborates with actor Idris Elba and his wife Sabrina Elba to raise money and awareness on systematic injustice and racism. The ‘Walk a Mile in My Shoes’ collection is the result of friendship and 100% of the proceeds will be donated to five non-profit organizations dedicated to creating greater equity in communities of color.

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Images: courtesy of Christian Louboutin by Julien Vallon

PUMA will be 90% Sustainable by 2025

Puma, famous sportswear manufacturer has set the goal to manufacture 90% of its products from sustainable materials by 2025. The business plans to reduce its consumption of water and chemicals across its production chain as well.

“In our sustainable development strategy, we strive to have the greatest possible positive impact so our customers know that, by buying a Puma product, they are buying a product from a sustainable source,” said Puma’s head of corporate sustainability, Stefan Seidel.