Resale and rental market is not slowing down. Burberry is entering the circular fashion movement and is partnering with My Wardrobe HW to launch the British heritage brand’s first womenswear rental and resale offering in the UK. Pieces featured will be those donated by customers.

The collab has launched today. The rental edit is available online via My Wardrobe HQ's website.Weekly rental prices will range from 41-170 pounds.

“We are delighted to partner with My Wardrobe HQ to offer our communities a new way to shop sustainably for luxury pieces of the highest quality and craftsmanship, whilst expanding on our existing reuse, repair and recycling initiatives.”

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The brand was founded in Zurich in 2010. “We are on the way to eventually designing and producing all our products in a circular way and Cyclon is the first step in this direction,” said Viviane Gut, head of sustainability at On, at the Sustainable Fashion Summit 2021 of the Dfv Mediengruppe.

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