Athletic and lifestly apparell brand Beyond Yoga will now become part of Levis Strauss. The company is going to be acquired by Levis and they plan to significantly expand the brand. The transaction is expected to complete in the fourth quarter of 2021.
Levi Strauss CEO Chip Bergh said the acquisition establishes the company’s presence in the fast-growing activewear segment, “with a brand with tremendous growth potential.”
“Beyond Yoga’s values-led approach to business, centered on inclusivity and authenticity, makes it a natural fit to our company portfolio.”
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