In hopes of attracting new generation, Jean-Paul Gaultier teams up with the athlete of Algerian descent born in Bron , a neighborhood in Lyon, France.

"Collaborating with Karim Benzema is an opportunity to pay tribute to a new generation of virtuosos who express themselves boldly and do not hesitate to break free from conventions to challenge the status quo and achieve their goals," said the brand about its partnership with the captain of Real Madrid, who is a self-confessed collector of vintage sunglasses and was the star of the video campaign made by Original Kids.

This collab will include the reissue of Jean-Paul Gaultier's iconic sunglasses, the "56-6106". Rapper Tupac wore the iconic pair back in 1990s.

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Feast amidst the plaque

So you got nothing to wear? Jean Paul Gaultier launches rental service of iconic 1980s and 90s items. Clients will be able to borrow from more than 30,000 pieces, created by France’s beloved Jean Paul Gaultier during his 50-year career as a designer. The collection will include the Eurotrash presenter’s famous cage dress and the satin cone brassiere corsets worn by Madonna during her Blond Ambition tour.