The Cyclon Project by On is On! Hoping to make textile industry a little greener performance company On will exchange your shoes for a new pair once you wear out the old.
The brand was founded in Zurich in 2010. “We are on the way to eventually designing and producing all our products in a circular way and Cyclon is the first step in this direction,” said Viviane Gut, head of sustainability at On, at the Sustainable Fashion Summit 2021 of the Dfv Mediengruppe.
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Known for his signature lace-up leather brief, the former Balmain embellishment expert launched his label in 2017 and has captured industry attention for his exploration of sex and sexuality through clothing.