Maria Grazia Chiuri and Kim Jones at Dior ,Hedi Slimane at Celine, Virgil Abloh at Vuitton, Kris Van Assche at Berluti, Claire Weight Keller at Givenchy.
There is no doubt that LVMH is investing in creative directors with strong personality and impactful style.
The group is certainly preparing an acceleration in growth, maybe also in consideration of a slow down of other fashion brands and groups. It seems there is a very precise strategy behind these recruitments. A will of refresh of fashion and cool luxury brands. The intention to play on the ground and mix styles in a lighter way. To create a disruption in an ivory tower. And, maybe, if it will work, to transform it in a loft full of artists, contributors, artisans and makers. An interesting experiment.
by Susanna Nicoletti - a fashion and luxury marketing, communication and digital senior professional
in the industry with boutique consultancy www. thefashiondispatch.com
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