Louis Vuitton Hand Sanitizer Anyone?

Companies who once made liquor and perfume are now will be making hand sanitizer to help the world disinfect and save ourselves from coronavirus pandemic.
The French-based perfume maker LVMH recently announced plans to convert its cosmetics factories into hand sanitizer producers while distilleries in the U.S.

LVMH, which produces scents for companies like Christian Dior and Louis Vuitton, said in a press release Sunday that it intends on producing hand sanitizer at its factories in France for distribution across 39 hospitals in the region. 

“LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a press release, which was also posted on Twitter.

LVMH confirms it will acquire Tiffany for $16.2 billion

The rumors are true as confirmed by LVMH and Antoine Arnault who posted on Instagram. Arnault’s latest post features Tiffany colored square with quote, “ Welcome!” which sounds like Tiffany is to become a member of LVMH.

LVMH has built up a large portfolio of luxury brands like Moët & Chandon, Dom Perignon, Givenchy and Louis Vuitton.

Founded in 1837 by Charles Lewis Tiffany and John B. Young in Brooklyn, Connecticut, as a "stationery and fancy goods emporium", the store initially sold a wide variety of stationery items, and operated as "Tiffany, Young and Ellis" as of 1838 at 259 Broadway in Lower Manhattan.

The transaction is suppose to finalize in the middle of 2020. According to CNBC LVMH said in a statement that “the acquisition of Tiffany will strengthen LVMH’s position in jewelry and further increase its presence in the United States.” It said it would also “transform LVMH’s Watches & Jewelry division and complement LVMH’s 75 distinguished Houses.”

View this post on Instagram

Welcome!! ☺️

A post shared by Antoine Arnault (@antoinearnault) on Nov 24, 2019 at 11:29pm PST

What does Heidi Slimane means for Céline?

One of the most iconoclastic and charismatic characters in modern fashion Heidi Slimane announced creative director of Céline and replacing designer Phoebe Philo. His first show is to show during Paris fashion week in September.  

While at Dior from 2000 till 2007 Slimane introduced skinny silhouette for men. His clients included  David Bowie and Brad Pitt. Slimane was also the one who removed Yves to rebrand YSL as Saint Laurent and relocated the atelier from Paris to his home in California. 

Having Slimane on board at Saint Laurent resulted in three times rise in profits in In less than four years, making him worldwide bestseller. 

 Bernard Arnault, LVMH's CEO said: "I am particularly happy that Hedi is back within the LVMH Group and taking the reins of our Céline Maison. He is one of the most talented designers of our time. I have been a great admirer of his work since we collaborated on Dior Homme, which he launched to global critical acclaim in the 2000s. His arrival at Céline reinforces the great ambitions that LVMH has for this Maison. Hedi will oversee and develop all creativity for both women’s and men’s fashion, but also for leather goods, accessories and fragrances. He will leverage his global vision and unique aesthetic virtuosity in further building an iconic French Maison."

What to expect? Menswear and Fragrance lines. 

Slimane and Philo vision, taste and approach is similar. Their stores resemble art galleries and their shows reference photography.

Karl Lagerfeld welcomed the appointment, telling Womenswear Daily: “I am enchanted. What a great choice.”

Phoebe is rumored to be joining Burberry once Christopher Bailey completes her term.

Second edition of LVMH Innovation Award launches for Viva Technology 2018

LVMH is a partner of the Viva Technology show, which brings together major players in the digital transformation in Paris from June 30 to July 2. The Group is hosting a Luxury Lab with a rich lineup of events.

The Group is launching the “LVMH Innovation Award”, which will recognize a startup from France or another country next June. This new award reaffirms the importance of initiative and fresh ideas, consistent with LVMH’s core values of excellence, creativity, innovation and entrepreneurial spirit.

Second edition of the LVMH Innovation Award was launched by LVMH and will be presented during the upcoming Viva Technology show (May 24-26, 2018). All startups working on issues related to the luxury sector can apply and win a chance to be part of the LVMH Lab during the event. The winning startup will receive support for its development from the LVMH Group.

A top-tier international event for key players in the digital transformation and all those who are inventing the future, Viva Technology is a unique opportunity for leading businesses to engage with promising startups and help them grow. LVMH has supported this global showcase of new technologies since its creation in 2016 by media group Les Echos and Publicis Group.

Any company created less than five years ago whose most recent valuation is less than $100 million, and whose business has a connection with LVMH Group sectors and the issues they address is eligible to apply.

With the third edition of Viva Technology set for May 24-26, 2018 in Paris, the LVMH Group has announced the challenge for the second LVMH Innovation Award, which will be given to a budding startup from France or another country. Created in 2017, the LVMH Innovation Award celebrates new ideas and is open to any startup created within the past five years with a valuation of under $100 million, fewer than 50 employees, and whose solutions are relevant to the challenges addressed by the LVMH Group and its Maisons. Startups that satisfy these criteria can apply online at the LVMH Innovation Award site until February 15, 2018. The finalists selected will have a space in the LVMH Lab and have a chance to pitch their business model during the event.

This award reaffirms LVMH’s values of creativity, excellence, innovation and entrepreneurial spirit, the pillars of the Group’s culture, business model and growth.