Unprecedented times call for unprecedented fashion week calendars. And what an innovation!
For the first time Paris and Milan Fashion Weeks will go digital. In a statement by the Fédération de la Haute Couture et de la Mode on Wednesday, Paris Fashion Week is noted to take place from July 9 to 13 and will be focusing primarily on film and video formats; following closely will be Milan Fashion Week.
helmut lang fall 1998Photo: Courtesy hl-art
Fun fact: Helmut Lang Fall 1998 collection was the first fashion show that took place online and the whole collection was presented on a digital platform and CD-rom.
Lang shared with Vogue, "I sensed at the time that the Internet would grow into something much bigger than imaginable, so I thought it was the right moment to challenge the norm and present the collection online. It was a shock to the system, but a beginning of the new normal. In terms of the broader context of the industry, we made in the same season the entire collection available on a public platform, allowing consumers for the first time to get an unfiltered view of my work.”
Digital move is to obstruct social distancing requirements.
by Sarah Brooks
.