Rapper and designer Kanye West has signed a 10-year deal with GAP. Get excited people as Geezy is about to happen.
According to USA Today Gap stock got a boost after the announcement of collaboration. Yeezy Gap apparel will be available to buy in 2021.
"This new apparel partnership furthers the size and scope of the Yeezy business, building on the ground-breaking success of Yeezy footwear," Gap said. West will lead the Yeezy design studio in developing a new clothing line of "elevated basics for men, women and kids at accessible price points." Gap will pay Yeezy royalties and possibly equity related to the line's sales levels.
It's center stage for Grenoble line at Moncler, the Italian luxury down jacket label's high-tech performance collection.