They need:
- a #businessmodel
- a carefully crafted brand strategy
- a yearly action plan
- a strong vision
- a unique path to be developed through all the key state-of-the-art tools
- a motivated and dedicated team of professionals open to innovation
Christian Dior Couture is the classic example of successful brand evolution.
In one week they scored:
- best project for Haute Couture with Maria Grazia Chiuri “The Myth of Dior” movie directed by acclaimed director Matteo Garrone
- a huge queue in front of the store in Paris selling the Niike Dior Michael Jordan edition by Kim Jones
Great strategy + impeccable execution
by Suzanna Nicoletti
Known for his signature lace-up leather brief, the former Balmain embellishment expert launched his label in 2017 and has captured industry attention for his exploration of sex and sexuality through clothing.