2022 brings new collaboration and the first cool one of the year is Barbie and Balmain and 50-piece Barbie-inspired collection for grown-ups. The collection is modeleted by avatars and includes three NFTs to be auctioned online. Both the collection and the NFT looks are unisex. No more clothing dividing Ken and Barbie.
“Having Barbie in my Balmain army, making a collection inspired by her where there are no boy clothes or girl clothes, is my small revenge,” said Olivier Rousteing, the creative director of Balmain. “I think Barbie represents a joyful dream world. There’s nothing wrong with a dream. But let’s push the dream and not dream of the 1950s or 1960s, but 2022. For me, it’s a lot more than just a commercial project. It’s very emotional.”
.