Jil Sander takes on a design role at UNIQLO.
+J is the collection that will debut in Autumn as UNIQLO announces collaboration with Jil Sander. Sander, whose nickname in fashion Queen of Less gives a few hints in an interview with Uniqlo’s in-house magazine on what the collection will include
“Uniqlo has a lot of experience and great knowledge of manufacturing. The production possibilities are endless and inspiring. This includes the well-oiled logistics, the infusion with Japanese culture and true mastership of detail,” said Sander.
The 76-year-old designer mentioned that +J collection will be strictly minimalistic, pure silhouettes and quality fabric.
“I don’t draw, I design on the body and do many fittings. Thus, I am always conscious of all angles and the three-dimensional form. The fitting process leads to new forms and proportions. My eye is my strongest tool, I can see what is wrong or dated, but also, where the energy comes in and when a design starts to look fresh. I also keep the customers and their diverse needs in mind. Figures, heights and complexions vary, so I try to interpret the collection with a regard to different combinations and a maximum of variability in mind,” she explained.
