America Ferrera is the latest brand ambassador for Covergirl brand and will be featured in different campaigns for the company.
She is best known for her fearless portrayal of "Betty Suarez" on ABC's hit comedy Ugly Betty. This breakthrough role has earned Ferrera an Emmy, Golden Globe, and Screen Actors Guild Award, as well as ALMA and Imagen awards.
“We have admired America for years and her message about owning your identity as your superpower. She is intelligent, authentic and fearless and always honors herself, which is exactly what the Covergirl brand loves about her,” said Stefano Curti, chief brands officer, consumer beauty, at Coty, parent company to Covergirl.
“America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural Covergirl partner, as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community.”
