One of the most iconoclastic and charismatic characters in modern fashion Heidi Slimane announced creative director of Céline and replacing designer Phoebe Philo. His first show is to show during Paris fashion week in September.

While at Dior from 2000 till 2007 Slimane introduced skinny silhouette for men. His clients included David Bowie and Brad Pitt. Slimane was also the one who removed Yves to rebrand YSL as Saint Laurent and relocated the atelier from Paris to his home in California.

Having Slimane on board at Saint Laurent resulted in three times rise in profits in In less than four years, making him worldwide bestseller.

Bernard Arnault, LVMH's CEO said: "I am particularly happy that Hedi is back within the LVMH Group and taking the reins of our Céline Maison. He is one of the most talented designers of our time. I have been a great admirer of his work since we collaborated on Dior Homme, which he launched to global critical acclaim in the 2000s. His arrival at Céline reinforces the great ambitions that LVMH has for this Maison. Hedi will oversee and develop all creativity for both women’s and men’s fashion, but also for leather goods, accessories and fragrances. He will leverage his global vision and unique aesthetic virtuosity in further building an iconic French Maison."

What to expect? Menswear and Fragrance lines.

Slimane and Philo vision, taste and approach is similar. Their stores resemble art galleries and their shows reference photography.

Karl Lagerfeld welcomed the appointment, telling Womenswear Daily: “I am enchanted. What a great choice.”