Drest App and Christian Louboutin Team Up. Win The Challenge Hand-Picked by Louboutin Himself

The world’s first luxury interactive styling app Drest teams up with Christian Louboutin to promote new Nudes collection. The game invites you to play dress up and try on Christian Louboutin’s Spring/ Summer 2020 Nudes collection.

If you download the app and enter the challenge, it will be viewed by Louboutin himself and if you’re lucky, 10 people will be selected to win 2,500 Drest dollars.

“I was excited when Lucy [Yeomans] came to me to share her new project. It is very much in ‘l’air du temps’ and an interesting and cool way to give a wide and young audience an engaging experience with fashion,” said Louboutin.

“I am very glad to be part of this new adventure, especially with a collection which has been so very dear to me for the last 7 or 8 years, advocating inclusiveness and diversity: The Nudes.” 

Drest CEO Lucy Yeomans said, “Our aim at Drest is to democratise the luxury fashion experience, and through this partnership, we are excited to be able to give people everywhere access to one of the world’s most desired and recognisable brands.”

Rag & Bone Invests in New Technology after laying off 70 employees

Today’s consumer expects more than yesterday’s tech.
BounceX accurately recognizes and markets to the actual person behind every visit in real-time. Rag & Bone company found is useful. In fact, the company reports that it is able to identify 40% of its site traffic and send personalized triggered emails to push shoppers down the conversion tunnel.

“BounceX’s key benefit is identification, which means we can re-market to shoppers in a relevant, personal, and timely way. Our volume of connections with our shoppers has gone way up because of the identification that BounceX brings to our online business,” explained Aaron Detrick, VP of digital at Rag & Bone.

“It helps us identify shoppers at a much higher rate and re-market to them with a higher volume of relevant digital touch points—drastically accelerating our digital and direct-to-consumer growth.”

Rag & Bone was forced to lay off approximately 70 employees last month due to Covid-19.