The world’s first luxury interactive styling app Drest teams up with Christian Louboutin to promote new Nudes collection. The game invites you to play dress up and try on Christian Louboutin’s Spring/ Summer 2020 Nudes collection.
If you download the app and enter the challenge, it will be viewed by Louboutin himself and if you’re lucky, 10 people will be selected to win 2,500 Drest dollars.
“I was excited when Lucy [Yeomans] came to me to share her new project. It is very much in ‘l’air du temps’ and an interesting and cool way to give a wide and young audience an engaging experience with fashion,” said Louboutin.
“I am very glad to be part of this new adventure, especially with a collection which has been so very dear to me for the last 7 or 8 years, advocating inclusiveness and diversity: The Nudes.”
Drest CEO Lucy Yeomans said, “Our aim at Drest is to democratise the luxury fashion experience, and through this partnership, we are excited to be able to give people everywhere access to one of the world’s most desired and recognisable brands.”
In recent times, couture has shifted towards focusing on the venue, the guests and the models rather than showcasing the designers' creativity that should leave the audience in awe. Daniel Roseberry consistently stuns with his creative eye.