Council of Fashion Designers of America (CFDA) and Launchmetrics have come together to bring you the report to analyze the voices driving the impact and how these voices have contributed to the changing landscape of Fashion Weeks.
WHO ARE THE VOICES CONTRIBUTING TO THE VALUE OF THE SHOWS?
MEDIA
Fashion editors and journalists are the most traditional and long-standing influential voices in the industry. Their reviews build brand notoriety, helping readers imagine the overall experience that a brand has created with their fashion show spectacles. They are the ones who introduce brands’ products to the consumers.
INFLUENCERS
Whether micro, medium, macro or celebrity, influencers are the most prominent voices in the digital era of our time. They’re able to reach mass audiences through their social channels and bridge the gap between the brand and consumer, influencing their buying decisions.
CONSUMERS
Social media has brought on a revolution, a need for immediacy and has given power to the consumers. Word-of-mouth and the speed at which product images and opinions are shared can create an echo and boost brand loyalty like never before.
OWNED MEDIA
Thanks to social media and the Internet, brands are now capable of building their own “press” and can satisfy the ever-growing demand for content by speaking directly to the consumer. Owned media is the perfect way to activate your target audience and turn potential clients into fans of your brand.
Definition of Influencers
Typology of Influencers: Any individual – whether celebrity (actor, musician, etc.), reality TV star, model, journalist or blogger – with a prominent voice in the media who generates significant reach and engagement for themselves and others.
Micro: Follower count between 20K to 100K Medium: Follower count between 100K to 500K Macro: Follower count between 500K to 2M Celebrity: Greater than 2 Million followers
Pregnant Style Looks