Model Bella Hadid has collaborated with Celebrands to launch a fragrance collection. Named "Skin Perfume," this trio of scents will debut at Ulta Beauty on May 2nd. Marketed as an alchemy line, these fragrances are alcohol-free and infused with natural oils.

Celebrands specializes in partnering with aspirational celebrities to develop and market consumer products. The initial fragrances—Windows2Soul, Salted Muse, and Blooming Fire—are available in two sizes and require shaking before spraying to unlock their alchemical essence, as per the Ulta Beauty website.

"fragrance has always been at the center of my life—helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me.”