Image Source: Getty / Edward Berthelot
A minimalist trend known as 'quiet luxury' and the rise of logo-free fashion are becoming long-lasting trends. While luxury items adorned with highly visible logos have been popular for years, this trend seems to be reaching a saturation point in some markets.
Instead, there is a noticeable shift towards more discreet fashion choices, which reflects changing consumer shopping behaviors that prioritize environmentally friendly fashion and intentional, thoughtful purchases rather than impulsive buying.
A significant increase in online searches is observed for terms like 'quiet luxury,' 'stealth wealth,' and 'old money style,' and compared retailers' purchases during the period from January 1st to May 15th, 2023, with the same period in the previous year according to Joor.
"Joor's latest data confirms the shift towards 'quiet luxury' replacing logos, particularly among retailers based in North America and Europe. While logos still have their place, they are now taking a back seat to a luxurious, unbranded aesthetic that is subtle, understated, and focused on the wearer. The substantial growth in orders and wholesale transaction volume on Joor from renowned 'quiet luxury' brands reaffirms this trend," commented Kristin Savilia, the CEO of Joor, in a statement.
MOSCHINO
To commemorate its 40th anniversary, renowned Italian fashion brand Moschino will host a special tribute fashion show during Milan Fashion Week on September 21st. This remarkable event aims to pay homage to the visionary founder, Franco Moschino. Prominent stylists, such as Katie Grand and Carlyne Cerf de Dudzeele, will present 10 modern ensembles each, drawing inspiration from Franco Moschino's iconic designs.
GABRIELA HEARST 2023 COUTURE COUNCIL AWARD FOR ARTISTRY OF FASHION
Uruguayan-American designer Gabriela Hearst has been selected as the recipient of the 2023 Couture Council Award for Artistry of Fashion, presented by the Museum at FIT. The prestigious ceremony will take place at the annual luncheon on September 6th at the Lincoln Center in New York City.
Expressing her gratitude, Hearst stated in a press release, "It is a tremendous honor for me and my team to receive the 2023 Couture Council Award for Artistry of Fashion from such a esteemed institution in the world of design. Designing with consideration for others and the environment not only gives us a sense of purpose, but also allows us to channel our creativity."
Hearst is being recognized for her remarkable achievements as the creative director of French fashion house Chloé, as well as for her eponymous brand established in 2015. Renowned for her luxurious and eco-conscious ranch-inspired creations, Hearst made history in the fashion industry by presenting the first-ever carbon-neutral runway for the Spring/Summer 2020 collection.
ALIA BHATT - FIRST INDIAN GLOBAL AMBASSADOR OF GUCCI
Alia Bhatt, the talented actress, is set to achieve global superstardom as she becomes Gucci's inaugural global ambassador from India. After her successful debut on the red carpet of the highly exclusive Met Gala 2023, the fashion event of the year, it comes as no surprise that Bhatt has been chosen to expand her presence in the fashion world.
With her outstanding performance in the critically acclaimed film RRR, which has garnered attention worldwide and received a Golden Globe nomination, Bhatt is making significant strides on the global stage. While she may have recently gained recognition in Hollywood with Heart of Stone, Alia Bhatt's rise to prominence has been rapid, and now she is poised to conquer the fashion industry.
PETER DO AND HELMUT LANG
Peter Do has assumed the prestigious position at Helmut Lang. In a statement, Do expressed his deep admiration for Helmut Lang, stating that no one epitomized radical thinking more than him. He feels incredibly honored to be entrusted with advancing Lang's legacy into the next chapter.
Do is overseeing both the men's and women's collections at Helmut Lang, reporting directly to CEO Dinesh Tandon. Tandon expressed excitement about Do joining as the Creative Director, emphasizing that Do's distinct and innovative design approach aligns perfectly with the brand's ethos and rich heritage. Notably, Do will also continue to lead his eponymous brand alongside his new role.
