"The Poor Girl's Guide to the Aesthetic of Summer"

Nothing is more influential in fashion than what you see on social media.  One of the biggest websites that brings new flavor into fashion every season is Tumblr.  Since the blogging site became popular, girls have strove to dress like a "Tumblr girl," a feat that can seem impossible unless you can afford the crop tops and flower crowns from Urban Outfitters. 

(Image from Tumblr)

(Image from Tumblr)

The overly-sought "Tumblr girl" image has grown into a trend that street style and stores alike are picking up and marketing in the form of of breezy fabrics and pattern.  Draped cardigans or jackets over tight crop tops, loose-fitting dungarees striped with tribal marks and florals, and the revival of the Birkenstock as an item of fashion rather than a shoe that your grandma wears.

(Image from Pinterest)

(Image from Pinterest)

(Image from Polyvore/Tumblr)

(Image from Polyvore/Tumblr)

The growing popularity of midi skirts, jumpsuits, Birkenstock-style sandals and 70's-style bell-bottoms is creating a brand new style that fashionistas from every class and color are eating up like summer sorbet.  But, as mentioned before, there is always one obstacle that many cannot pass: cost.  The popular clothing brands that sell the most sought-after of drool-worthy fashion pieces are also the most expensive.  But why should that inhibit your dreams of dressing to a T?

Text Sam Ohare

 

 

Clean up your Makeup bag, H&M launching a new Beauty line

Photo courtesy H&M

Photo courtesy H&M

Photo courtesy H&M

Photo courtesy H&M

 

When at H&M you probably see a few of the cosmetic items in the Accessories section. Well, H&M is launching a new beauty line to replace the old one. The line is planning to release in Fall 2015 and will be named simply H&M Beauty. The line will feature makeup, hair and body products, with H&M’s philosophy behind it  “value-for-money products in a specially produced design". The line will be available online and in 40 different markets. Mark those calendars!

Text SHOPGIRLSF