When at H&M you probably see a few of the cosmetic items in the Accessories section. Well, H&M is launching a new beauty line to replace the old one. The line is planning to release in Fall 2015 and will be named simply H&M Beauty. The line will feature makeup, hair and body products, with H&M’s philosophy behind it “value-for-money products in a specially produced design". The line will be available online and in 40 different markets. Mark those calendars!

Text SHOPGIRLSF