The Cyclon Project by On is On! Hoping to make textile industry a little greener performance company On will exchange your shoes for a new pair once you wear out the old.

The brand was founded in Zurich in 2010. “We are on the way to eventually designing and producing all our products in a circular way and Cyclon is the first step in this direction,” said Viviane Gut, head of sustainability at On, at the Sustainable Fashion Summit 2021 of the Dfv Mediengruppe.