Actress Priyanka Chopra-Jonas is named a global ambassador and creative collaborator of Max Factor. Starting with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign Chopra Jonas joins the brand throughout 2021 and beyond.

Stefano Curti, chief brands officer at Coty, said in a statement to Fashion United: “Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”

Chopra Jonas added: “A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador. “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”

Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born make-up artist, wig maker and inventor, who coined the term, ‘make-up’, and has a heritage rooted in Hollywood.