On Thursday, 24th February 2022, Russian /Ukranian conflict turned into a violence on its neighboring nation Ukraine. The news came as a shock to the world. Like several other businesses, social, and occupational activities, the fashion industry has substantially felt the adversities of the inevitable conflict. As a result, many models, fashion designers, and artists have taken to the streets to protest the invasion and call for peace.
Ukrainian designers are known to use fashion to express and reinforce their solidarity. In times of crisis, Ukrainian women often adopt long dresses with traditional styles and Ukrainian artistic colors with a touch of modern looks. However, this time, Ukrainian and non Ukranian designers, models, influencers took to the internet to condemn and protest against the conflict, with most of them suggesting that it was not a time to host events such as the Milan Fashion Week and showcase the latest Prada designs while fellow women, children, and innocent citizens were suffering in Ukraine.
Giorgio Armani turned off the music during his Milan fashion show and it continued in silence out of respect for the people caught in the Ukrainian conflict.
"My decision not to use any music was taken as a sign of respect towards the people involved in the unfolding tragedy in Ukraine," a black bannered post says on the fashion designer's Twitter account.
Fashion plays a crucial role in reflecting human culture, moral values, and ambitions towards a diverse and sustainable world. However, fashion often takes a political aspect to show support and represent emotions or feelings so that it can send a message. Several fashion-industry leaders have joined in the revolt against Russia for attacking Ukraine, including Nike, Gucci, Versace, and Adidas. As a result, the fashion industry has mobilized millions of individuals and well-wishers worldwide to offer donations and advocate for peace.
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