In the latest move in the LVMH worldb the talented nose and scent creator Francis Kurkdjian become a perfume creative director for Christian Dior. The Paris-born Kurkdjian, of Armenian origin, will lead the maison’s fragrances following François Demachy, who has held the same position since 2006.

“Francis Kurkdjian is a visionary perfumer and a passionate artist who brings his full creative energies, savoir-faire and exacting professionalism to Dior perfumes, crafting future Dior fragrances that will conquer the world. Francis will build his creations from an exceptional olfactory heritage which started in 1947, anchored in the use of exceptional flowers and bold creative initiatives,” said Laurent Kleitman, president and CEO of Parfums Christian Dior.

“It is a tremendous honor for me to join Parfums Christian Dior, a maison with a richly inspiring history and a resolutely future-facing creative spirit. I am delighted to share my vision through my fragrance creations, working at Maison Dior while continuing to create for my own maison in a great privilege. I want to thank Bernard Arnault for renewing his confidence in me as part of LVMH, and I extend my warm thanks to Claude Martinez, Stéphanie Medioni, Laurent Kleiman and March Chaya for their support,” Kurkdjian added in a release.