LVMH talks for Tiffany & Co. acquisition demonstrate that:
- The first hashtag luxury group in the world is well determined to invest for its long term endurance
- It has clear ideas on how to widen the portfolio around the "luxury" concept without diluting the Brand equity
- The US market, despite the turbulences, is still relevant and a key target (it is in fact the first market for the jewelry brand)
- They are not just focusing on China oriented business
- The duo Trapani-Bogliolo (former LVMH) are doing a good job in keeping high the interest around the US brand
- Cash must be invested in reliable, long term focused and established brands Let's see if the marriage between the two will take place
by Susanna Nicoletti
Chief Marketing Officer/ Communications Director/ Digital Director/Advisor/Fashion,Luxury,Design.
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