Simply press the buttons on the side of the shoe and you're ready to go.The world's largest sportswear brand, based in Beaverton, Oregon, unveiled the sneaker with innovations Wednesday at a media event in New York. Starting the holiday season the self-lacing sneaker will be available for members of loyalty Nike+app. Step into your shoe and the heel will hit a sensor. Press two buttons on the side and it will adjusts the grip. It's that easy!