Designer Tom Ford canceled the upcoming New York fashion week show. Rather than holding a traditional presentation during Spring-Summer collection, Ford will show combined men and women's Fall and Winter collection in September. All catwalk items will be immediately available for purchase. In the words of the designer himself: "Customers want to buy what he saw at once he/she sees it. We spend a lot of money, time and nerves on the show, but the clothing is supplied to the stores only after some time. If we show a collection, which is available immediately after the show, it will stimulate sales. "
Guess what, the British brand Burberry also announced that it will combine Men's and Women's shows.
Text: FLORIAN GOETTE