BCBG MAX AZRIA TO CLOSE STORES

BCBG Max Azria Group Inc., founded by designer Max Azria, is in debt and is looking to close stores and concentrate on online and/or selling through other retailers, according to Seth Lubove, a spokesman for BCBG at Sitrick & Co. The fashion brand has operated more than 570 boutiques worldwide, including more than 175 in the US. Lubove added, " The fashion brand has too large a physical retail footprint. “In order to remain viable, the company — like so many others in its industry — must realign its business to effectively compete in today’s shopping environment.” The Vernon, California-based company has laid off 123 people in recent months, according to a filing with the state’s Employment Development Department.

 

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