French fashion house, under the direction of Demna Gvasalia, who is known for turning cheap into a high fashion accessory, released an "Arena Extra-Large Shopper Tote Bag" which resembles a fancy version of the 99c blue Ikea shopping bag.
Balenciaga's bag made its first apprearance back in the fall and is available for purchase for a mere $2,145.
Thumbs up to Ikea's marketing team, who used this opportunity to respond in the most hilarious way possible. Company's creative agency posted the following on Instagram, explaining how to identify the original Frakta bag from the "fake" one.
