H&M is all about sustainability now. On May 28th H&M is set to launch men’s collection with motto, “Help men stay cool when they’re looking sharp” . It will feature Coolmax, a technical fabric that “takes moisture away from the body, keeping the wearer cool and dry”. The collection is designed for “key summer styles that capture the new smartness in menswear, as well as wardrobe essentials. It’s about effortless style with supreme function”. Next month it’s set to launch women’s collection.