Fendi ‘Baguette’ is the new bread under the art cliché of the French. The Italian fashion house wasn't at first impressed of the bag designed in 1997 by Silvia Venturini Fendi. Too small they said, not functional. 1997 was a period of minimalism, but the bag was anything but that. But Silvia kept on advocating her vision.

Recently Fendi ‘Baguette’ has been seen on the arms of the most fashionable influencers and celebrities of our time. Like a legend the bag comes with its own book whis is all about the history of the Baguette, featuring amazing photographs.

The new #BaguetteFriendsForever campaign features Sarah Jessica Parker (Carrie Bradshaw) and German influencer Caroline Daur alongside models Natasha Lau, Ebonee Davis and Melissa Martinez. Daur falls in love with the bag and attemps to buy only to find out it was sold to someone else. Daur chases the customer and calls out "Ma'am, I need that bag!" Parker (Bradshaw)turns and replies "Oh, this isn't a bag. It's a Baguette."