Louis Vuitton to launch its first perfume in 70 years

Can you believe it Louis Vuitton hasn’t released a single bottle of perfume in last 70 years? This Parisian house stayed out of the fragrance game fo so long because many high fashion brand lauched one or two fragrances every season. But this mega-brand has announced that it's ready to return to fragrance theme with Les Perfums Louis Vuitton to hit stores in September of this year.

Designer Marc Newson created the perfume bottle's black cap, engraved lettering, and clear glass vessel, which was inspired by “a drop of water suspended.”