According to a statement from Prada today, the fashion house led by Miuccia Prada is re-imagining its fashion campaigns by “challenging convention and freed from creative boundaries.”

The “365” campaign mimics reality as opposed to standard setting. Prada in candid motion. Take a look.

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Feb 20, 2017

BEHIND THE SCENES AT ZUHAIR MURAD FALL 2017

Feb 20, 2017

RESIDENT PHOTOGRAPHER AMARIS GRANADO CAPTURES BEHIND THE SCENES AT ZUHAIR MURAD FALL 2017.

Feb 20, 2017

ROSIE ASSOULIN FALL 2017 PRESENTATION

Feb 20, 2017

ALL LOOKS FROM ROSIE ASSOULIN'S FALL 2017 PRESENTATION AS CAPTURED BY OUR RESIDENT PHOTOGRAPHER, AMARIS GRANADO.

Feb 20, 2017

Feb 17, 2017

MARC JACOBS FALL 2017

Feb 17, 2017

Marc Jacobs closed NYFW with his show.There was no set, no music, no big hair and makeup statement, and no iPhone photography permitted.

Feb 17, 2017

Feb 16, 2017

BEAUFILLE FW 17

Feb 16, 2017

CLUB MONACO FALL 2017

Feb 16, 2017

Club Monaco staged its first-ever New York Fashion Week presentation, in Grand Central Terminal.

Feb 16, 2017

PHILIPP PLEIN FALL 2017

Feb 16, 2017

"Hot Convict" Jeremy Meeks makes his runway debut at Philipp Plein's show

Feb 16, 2017

YEEZY SEASON 5 FALL 2017

Feb 16, 2017

West introduces high of rise , loose fit denim tucked into knee-high boots in a perfect way.

Feb 16, 2017

THOM BROWNE FALL 2017

Feb 16, 2017

New York's foremost conceptualist borrowed from the traditional men's wardrobe to craft imaginative penguin suits and clever. The dog bag from last season is back, and this he has a buddy, a penguin...

Feb 16, 2017