Raf Simons has unveiled a spring campaign for underwear and jeans that juxtaposes those iconic items with modern and contemporary art. Simons continues to drop hints online about his direction for Calvin Klein
Released today on Calvin Klein’s web site and social media chanels, the add show a cotton tank top and quintessential men’s briefs in playful contrast with works from the second half of the 20th century. The clothes are collaborating with the art at the Andy Warhol Museum in Pittsburgh and the Rubell Family Collection in Miami, featuring works by Andy Warhol, Dan Flavin, Richard Prince and Sterling Ruby.
Simons, chief creative officer of Calvin Klein, is well known for his passion for art. “It’s a celebration of Calvin Klein’s iconic underwear and jeans, acknowledging their status as Pop and showing them in the world of art,” he explained.
Pieter Mulier, creative director of Calvin Klein, added, “Looks were specifically chosen from the Calvin Klein archive for the campaign; it’s both a recognition of design firsts and the photographic history of the brand that made these garments famous.”
Willy Vanderperre photographs and Olivier Rizzo styles photographs, featuring a largely unknown cast.
Ads launch this month on billboards, the Internet and in magazines.
February 10th Simons will show his first women’s and men’s Calvin Klein collection.
RESIDENT PHOTOGRAPHER AMARIS GRANADO CAPTURES BEHIND THE SCENES AT ZUHAIR MURAD FALL 2017.