Occupation: Founder and Head Fashion Designer at Jenevieve Lyons
Instagram: Jenevieve_Lyons

Where were you born?
Johannesburg; South Africa

Where do you live now?
Cape Town; South Africa

In one sentence what is unique about your work?
Intricate aesthetically devised apparel.

Why do you do what you do?
Since a young age I fell in love with collecting ‘unbeautiful’ and strange things; which then developed into a process of sketching these objects / ideas in different ways. I became interested in following a career in fashion as I saw it as a way to take my sketches to an actual tangible state and give them a functional purpose. I then decided to complete a BA (Honours) in fashion to learn the skill – and… the love for the stranger things in life has never left me, which I now translate into fashion. Thus love has also progressed to a responsibility of showcasing South African fashion in a contemporary manner.


What inspires you?
Stranger unbeautiful everyday objects; nature and life forms as well as social issues. 

Describe your personal style.
Minimalist ‘unconventionalist’.

Your ultimate must-have.
Well tailored coat and brogues.

What superpower would you have and why?
Teleportation; to avail me to see the world at glance.

What is next for you?
Spring/Summer 2016/17
Continuing the strive to grow the South African Fashion landscape and represent South African Fashion globally in a contemporary manner.