Whether you’re looking for an interior design of your future house or a styling tip, you know where to go to. That’s right! Pinterest is an image sharing social media platform for images, and GIFs.
Recently the company announced its newest search capability and that is beauty search. Not only can it seek for inspirations but it helps you find them according to skin tone. Now when you search for something beauty related, Pinterest will offer an option to choose a skin tone “Pick a skin tone range to narrow a search”.
"Pinterest is the home of inspiration, but it's hard to be inspired if you don't feel represented," said the company's Annie Ta in a statement. "With these updates, Pinterest is becoming a more inclusive place to discover and shop for beauty ideas. No one should have to work extra hard to uncover personalised ideas, and all should feel welcome. A more diverse Pinterest is a more useful, positive and powerful one." The "search by skin tone" tool is also part of Pinterest's AR Try On feature, which lets users search for lipstick shades and try them on virtually; the feature is only available in the US for now.
