Japanese Billionaire Kicks Off Rolls Royce x Hermès Collaboration For His New Ride

Japanese billionaire Yusaku Maezawa is the reason for the latest collaboration between Rolls Royce and Hermès. The luxurious new car will reflect the passion of the new owner, which Yusaku invisions as a land jet. His goal is to bring the luxury of private jet travel to the streets.

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‘This magnificent expression of our pinnacle product represents a landmark for Rolls-Royce motor cars, bringing together two houses with more than three centuries’ combined experience and heritage,’ said Torsten Müller-ötvös, chief executive officer, Rolls-Royce motor cars. ‘It is the result of a deep, genuine collaboration between the houses of Rolls-Royce and Hermès, in which designers, materials specialists and skilled craftspeople worked side by side to create a truly one-of-a-kind phantom. It has been an extraordinary privilege to unite on such a creatively challenging, technically demanding commission and bring our client’s remarkable vision so beautifully to life.’

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The care designed features a two-tone exterior referencing the green and cream glazes of antique Japanese oribe ware, of which Yusaku Maezawa is a collector. The color was created specifically for Yusaku who will apply it on his private jet too, pairing the two vehicles.

The interior colors has been finished in Hermès enea green leather.

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Virtual Make Up Testing At Google

This pandemic year lots of things are moving to virtual world and so does the makeup industry. Now Google is offering a virtual make up testing to its users. The company is collaborating with several cosmetic brands.

Online shopping is booming because of pandemic. With makeup it is not that easy. It’s hard to buy lipstick without trying on the color first. While some brands began testing this new virtual approach to make up testing before the health crisis, others are now full speed. Google is not enriching its search engine with augmented reality to allow you to try the product before buying. Google experience is collaborating with ModiFace and PerfectCorp with participation of brands like "L’Oreal, MAC and Charlotte Tilbury.

$200 Million Fund For TikTok's Biggest Stars

Some of the most successful TikTok video creators are now going to get paid. The social network adored by not just Gen Z but people over 40 has announced the fund of $00 million to pay its US based stars. The fund will increase in the future, according to fashion network.

"Our creators will be able to realize additional earnings that reflect the time, care, and dedication they put into creatively connecting with an audience that's inspired by their ideas," explained TikTok.

TikTok is owned by China's ByteDance. The app could separate from its parent company and become an independent operation in order to avoid the risk of being banned by Washington, which suspects it of spying for the Chinese government. 

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Drest App and Christian Louboutin Team Up. Win The Challenge Hand-Picked by Louboutin Himself

The world’s first luxury interactive styling app Drest teams up with Christian Louboutin to promote new Nudes collection. The game invites you to play dress up and try on Christian Louboutin’s Spring/ Summer 2020 Nudes collection.

If you download the app and enter the challenge, it will be viewed by Louboutin himself and if you’re lucky, 10 people will be selected to win 2,500 Drest dollars.

“I was excited when Lucy [Yeomans] came to me to share her new project. It is very much in ‘l’air du temps’ and an interesting and cool way to give a wide and young audience an engaging experience with fashion,” said Louboutin.

“I am very glad to be part of this new adventure, especially with a collection which has been so very dear to me for the last 7 or 8 years, advocating inclusiveness and diversity: The Nudes.” 

Drest CEO Lucy Yeomans said, “Our aim at Drest is to democratise the luxury fashion experience, and through this partnership, we are excited to be able to give people everywhere access to one of the world’s most desired and recognisable brands.”

TikTok Examined

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TikTok’s popularity rose in the time of Covid-19 pandemic. China’s owned App allows users to create short lip-synced videos. While all of it is fun and games, The European Data Protection Board decided to access the App, after an EU lawmaker expressed concert in regards to App’s data collection methods and privacy risks.

Celebrities TikTok to follow

@selenagomez

@ritaora

@tyrabanks

@annadellorussoreal

@snoopdogg

 

Rag & Bone Invests in New Technology after laying off 70 employees

Today’s consumer expects more than yesterday’s tech.
BounceX accurately recognizes and markets to the actual person behind every visit in real-time. Rag & Bone company found is useful. In fact, the company reports that it is able to identify 40% of its site traffic and send personalized triggered emails to push shoppers down the conversion tunnel.

“BounceX’s key benefit is identification, which means we can re-market to shoppers in a relevant, personal, and timely way. Our volume of connections with our shoppers has gone way up because of the identification that BounceX brings to our online business,” explained Aaron Detrick, VP of digital at Rag & Bone.

“It helps us identify shoppers at a much higher rate and re-market to them with a higher volume of relevant digital touch points—drastically accelerating our digital and direct-to-consumer growth.”

Rag & Bone was forced to lay off approximately 70 employees last month due to Covid-19.

China Reaches Far Side of the Moon

BEIJING China reaches a milestone in space exploration today as it lands a vehicle on the far side of the moon for the first time in history, the country’s space agency announced.

The landing probe is named after the moon goddess in Chinese mythology Chang’e-4. China is ambitious to join and even lead the space race.

In 2013 China landed rover on the moon , joining the United States and the Soviet Union as the only nations to have carried out a “soft landing” there, but the Chang’e-4 is the first to touch down on the side of the moon that faces away from the Earth.

The mission “has opened a new chapter in humanity’s exploration of the moon,” the China National Space Administration said in an announcement on its website. The agency said the spacecraft landed at 10:26 a.m. Beijing time at its target on the far side of the moon.