Model and actress Rosie Hungtington-Whiteley launched her own beauty line called Rose. The line includes make up and skincare products and is is vegan, cruelty-free and utilises refillable, sustainable packaging.
Huntington-Whiteley, founder and chief creative officer at Rose Inc., said in a statement: “After working closely with high-profile makeup artists for over a decade, we launched Rose Inc. as a way to indulge my quest for the best ingredients, formulas and packaging available — and I found them in working with Amyris.
“I couldn’t find other brands that unite them all in one collection. From efficacy to ethics, Rose Inc. represents everything that’s important to me in colour cosmetics and skincare.”
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