Occupation: I am a fashion business expert with extensive knowledge of consumer demands and trends in the lifestyle and luxury segments. As Founder of Adira Consulting, I am a trusted advisor to brands seeking to serve the ever-changing consumer landscape in established and emerging markets. Having served as the CEO for Condé Nast Mexico and Latin America and Editor-in-Chief of Vogue Mexico and Latin America, I have a 20-year editorial track record of developing strategic alliances and curated content based on key objectives for the luxury goods market. I also have an extensive public speaking record inspiring diverse audiences on empowerment, career objectives and leadership skills. I am very passionate about my philanthropic endeavors supporting fundraising efforts for a number of different causes.
Instagram: @evahughes31.
Where were you born?
I was born in San Sebastian, Spain and grew up in Miami, Florida.
In one sentence what is unique about your work?
The opportunity to connect, empower and inspire.
Why do you do what you do?
When you have the passion and you find the right path, then everything makes sense. You are where you are meant to be doing what you were meant to do. Let’s just say I’m a big believer in destiny.
What inspires you?
99% of what inspires us comes from within. Listening to your own instinct, to your inner voice, is the key to finding inspiration. Then there is 1% that depends on our ability to see and to listen, whether it’s a conversation with a complete stranger or something that particularly catches your attention. Thus the importance of being aware of one's surroundings.
Describe your personal style.
As I have matured, I have gone through different personal styles. I think that finding your style is a constant evolution that never ends. What I know now, is that my style is based on clothes that make me comfortable in my own skin. I would say I’m elegant and modern, yet a tad conservative.
Your ultimate must-have.
Peace of mind.
What superpower would you have and why?
The power to heal. Everybody needs a little healing.
What is next for you? I
’ll keep you posted.
Karl imagines plastic is fantastic for Spring 2018. Do you agree?