In hopes of attracting new generation, Jean-Paul Gaultier teams up with the athlete of Algerian descent born in Bron , a neighborhood in Lyon, France.

"Collaborating with Karim Benzema is an opportunity to pay tribute to a new generation of virtuosos who express themselves boldly and do not hesitate to break free from conventions to challenge the status quo and achieve their goals," said the brand about its partnership with the captain of Real Madrid, who is a self-confessed collector of vintage sunglasses and was the star of the video campaign made by Original Kids.

This collab will include the reissue of Jean-Paul Gaultier's iconic sunglasses, the "56-6106". Rapper Tupac wore the iconic pair back in 1990s.