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What's New? Secret Project by Vetements

Photo: Vetements

Zurich-based fashion brand Vetements led by brothers Demna and Guram Gvasalia announced new "secret project" by Vetements with the creation of new [instagram ][1]account. Teaser video featured on the new instagram account is showing big cities, scan codes, new machinery, new reality. Accordiing to fashion source the new, as-yet-unnamed brand will take its inspiration from traditional menswear and sartorial tailoring, but will cater to all genders. Defining the label’s purpose, the release further described it as “a brand without a logo, but recognizable from far away. A brand that doesn`t exist, but is missed already. A brand from tomorrow, that is based on yesterday, on today.” [1]: https://www.instagram.com/vetements_secret_project/

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