An AI-powered shopping service The |Yes was acquired by Pinterest. The Yes was founded by former Stitch Fix COO Julie Bornstein and co-founder, Amit Aggarwal. The platform provides users a personalised shopping feed, while technology studies user's style as they shop online. The plan is to potentially applu same experience to other categories on Pinterest such as home, beauty and food.

“I’ve spent my career at the intersection of shopping, fashion and technology and have seen firsthand the valuable impact of building technology that enables brands to join a platform with ease while enabling customers to share their preferences,” Bornstein said. “Joining forces with Pinterest to broaden our reach utilizing such an inspirational platform is an exciting and ideal next step for our team and technology.”

Ben Silbermann commented: “The Yes team are experts in building an end-to-end shopping experience. They share our vision of making it simple to find the right products that are personalized for you based on your taste and style. We’re very excited about The Yes’s talented team and technology as we build dedicated shopping experiences on Pinterest.