Balla Hadid is starring in the 2021 holiday campaign and was named its latest VS Collective Member for the newly rebranded lingerie giant. "What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria's Secret has changed so drastically," Hadid said in a new interview with Marie Claire. "There was a type of way that, I think, a lot of us women who used to work with Victoria's Secret felt. And now, six of the seven [VS] board members are all female. And there's new photoshoot protocols that we have. So a lot has changed.

Back in 2018 Ed Razek, an American businessperson known for his former role as the Chief Marketing Officer for L Brands where he developed the Victoria's Secret Angels and the company's annual fashion show, commented "forget the panties" during Bella's fitting and complimented her breasts. Although Razek denies it, it took Bella a long time to accept the call from the company. "Even having that conversation was very complicated for me because of the way that I had felt in the past," she told Marie Claire. "But they came to me with a big presentation about everything that they've changed, the way that they're moving forward with not only body diversity, but diversity of women in general."