Together with business partner Maverick Carter, Lebron James announces the formation of media company SpringHill, Co and $100 million investment. How will this media company differ from others? According to company’s Instagram post, it will have an unapologetic agenda.
”Big news‼️ Announcing the next chapter as THE SPRINGHILL COMPANY: a media company with an unapologetic agenda - a maker and distributor of all kinds of content that will give a voice to creators and consumers who’ve been pandered to, ignored, or underserved. “

“When we talk about storytelling, we want to be able to hit home, to hit lots of homes where they feel like they can be part of that story,” James told Bloomberg. The company already signed deals with Walt Disney and Netflix and working on a new basketball drama starring Adam Sandler according to Bloomberg.