The face of Prada's new men's fragrance goes to Academy Award and Tony nominated actor Jake Gyllenhaal. Yep, the actor will star in a campaign film directed by Johan Renck and photographed by Sølve Sundsbø. The new perfume is all about strength and virility, elegance and sensuality, and sophistication and self-awareness.

"With a combination of physical and intellectual strength, Jake is a modern adventurer - the perfect embodiment of Prada's new masculine fragrance. His unique acting work elevates the limits of emotion, while the visionary projects he produces focus on bold new horizons of storytelling,” explained Yann Andrea, Prada beauty international general manager.