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China's young spenders are full speed with circular fashion.

With the current hit of job losses, salary cuts caused by pandemic, consumer economy began to spin in reverse. People are no longer buying, but selling. Many are offloading their possessions by following the new motto and that is Less is More!

The adrenaline rush that once came with binge-shopping is gone, shared a shopaholic from China, Tang Yue with Fashion Network. She bought everything from Chanel lipsticks to Apple’s latest iPad in the past three years.

“The coronavirus outbreak was a wake-up call,” she said. “When I saw the collapse of so many industries, I realized I had no financial buffer should something unfortunate happen to me.”

And with so much time spent at home these days, people sort through things they don’t feel they need. And the lockdown allowed consumers a lot of time and reasons to reflect and consider what is important right now.

Posts with #ditchyourstuff hashtag is at the top among Chinese users of social media. Bargain hunting online has become a new habit.

According to Alibaba who shared the news with Reuters, China’s biggest online site Fish hit a record daily transaction volume in March. Some predict that the new pattern may be the permanent change for some people who will not return to their old ways of spending.

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