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The Row by Mary Kate and Ashley Olsen Launches Childrenwear

On Tuesday The Row launched colorful Italian cashmere separates for children. It is first children's collection by The Row which included pants, crewnecks, belted cardigans, hats and more. The collection is all about comfort and functionality with highlights on zippers, buttons, laces and everything that may make the outfit uncomfortable or difficult to get on and off. The price ranges from $390 to $790. The philanthropic part of this collection is that proceeds will be donated to charities in Los Angeles, New York and London that support children's health, education and well-being.

“The plan is to create a program that gives back in a significant and meaningful way,” Ashley Olsen added. The Row brand was founded in 2006.

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