Adidas for Prada re-source NFT project in collaboration with digital artist Zach Lieberman. Fashion, design and crypto will come together to create artword inspired by the physical Re-Nylon collection.

The collection will feature user-generated and creator-owned art. Proceeds from sales will go towards artist related charity. Prada is inviting artists to contribute unique photographs to the open-Metaverse NFT project from January 24.

Adidas said it’s “a truly collaborative endeavour” with participation in the project completely free, “and contributors will maintain full ownership rights over their individual NFT tiles”.