Google is connecting closer with a fashion crowd and fashion week to deliver more content and less commerce. How? This fashion week seasons designers like Louis Vuitton, Gucci, Burberry, Marc Jacobs , Calvin Klein and others have signed on to post their fashion content directory to Google search during shows in Paris, London, New York and Milan. 

So what happens now when you search for fashion week in Google search? You'll see less shopping related pictures and more content from the actual shows, parties and everyone favorite street style. That's not all, the search giant has added a partnership with Launchmetrics and GPS Radar to show runway photos in real-time. 

Leading the effort for the current Google search change is former Maxim editor Kate Lanphear.